One of the most common questions I’m asked at events or on social media is where my ideas come from. I don’t have an Ideas Shop just down the road from where I live – but I do have an Ideas Factory. It’s this:
I listen to people talking and I think about what they say.
You might be disappointed by my ‘revelation’ but here’s how it works. If a person finds a situation remarkable enough to tell me about, then that’s an indication that there’s something worth exploring. ‘Remarkable’ is good.
Sometimes it can be a central idea. Over dinner, a friend told me about her holiday from hell. I laughed until I cried as she made it sound very funny but in amongst the extraordinary happenings was a story of a family in crisis, a woman who was acting bizarrely because she’d fallen violently in love with a…
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